Research

The GRID Lab Research Program

Our research focuses on the study of judgment and decision making. An overview of the field can be found here.

Psychological Theory of Judgment and Choice.

Much psychological theory focuses on averages and central tendency. The variability of experiences in the world is vast, and the variability between people plays a substantial role in predicting and understanding judgments and choices. We have several research programs focused on developing theories that integrate concepts of variability into cognitive theories of information processing, perceptions of validity, and group level judgment accuracy.

Perceptions of global risks are shaped by our personal experiences, which potentially contain little information about the risk we face. Global-local incompatibility is a statistical framework showing when variability in local environments is statistically incompatible with variability in global environments. In establishing the theory, we demonstrate that global-local incompatibility is present for perceptions of climate change.

Global-local incompatibility can potentially be overcome by a large enough crowd of individuals. If a crowd facing a global risk contains individuals whose experience represents the full variability of the global risk, this crowd is more likely to be wise than any subgroup.

We found evidence for global-local incompatibility in:

Perceptions of the COVID-19 pandemic. Personal experiences with COVID-19 in the year 2020 varied greatly across the US. We analyzed public data on COVID-19 infection rates at the start of the pandemic and linked variability of infection rates across the US to variability in perceptions of the pandemic across survey participants.

Perceptions of Tornado Season. Personal experiences from thunderstorms can shape perceptions of when tornadoes are likely to happen. In the American Southest, thunderstorm season and tornado season are not the same seasons. We found that survey respondents in the Southeast indicated their tornado season was similar to their thunderstorm season, as thunderstorms are more readily experienced compared to the atmospheric conditions for tornadoes.

The accuracy of judgments can be understood by taking a measure of accuracy and decomposing it into its contributing component parts.

For a collection of expert judgments, the correlations between experts are likely to be due to the information available in the environment. Under these circumstances, differences between experts in how they use information plays a much smaller role in determining their final judgment. As correlations increase, less is gained from aggregating additional expert judgments.

Decision makers learn how to predict something from observations in the environment. If the environment is noisy, judgments across a group of people can be based on different mappings learned from their own idiosyncratic experiences, increasing judgment error within the group.

This line of research is currently under development. We propose a new theory of judgment based on fusing operationally efficient algorithms from computer science with psychological theories of judgment to form a new theory of judgment that can dynamically react to changes in the environment.

The Role of Scientific Evidence in Judgment and Choice

The fringe of scientific knowledge is highly uncertain. Despite this uncertainty, the public still needs to make decisions based on the best evidence we have. Uncertain scientific evidence is the most difficult to communicate to the public. We have several research programs that focus on understanding and improving this process.

Scientific uncertainty is often assessed and captured using concepts from statistics, which are difficult to communicate clearly to the public without being overly technical. Verbal expressions of probability (e.g., likely) are commonly used as a way to express probability when an exact probability is not known. We have empirically tested the effectiveness of verbal probability and found that verbal probabilities do little to improve communication of uncertainty, and they may lead to an “illusion of communication.”

Methodology for Studying Judgment and Choice

The study of judgment and choice faces unique challenges that require special attention to perform robust and generalizable modeling, data analysis, and statistical inference. We have several research programs that focus on developing, demonstrating, and testing robust methodology for the study of judgment and choice.

A composition is a set of numbers that are contrained to sum to a constant value (such as probability or proportions). There are many types of variables that are measured in the psychological sciences that have this property. For example, judgments of the chances of a tornado in different seasons of the year should sum to 100% across the seasons. A composition contains dependencies between the measured variables that can be analyzed using compositional data analysis.

We are developing methods for allowing participants to provide sets of answers on a survey. This can enable researchers to quickly and effectively understand uncertainty and ambiguity inherent in survey questions.

The data collected using interval-valued survey responses can be analyzed using a compositional data analysis framework.