Jiyun Kang headshot photo

Pronouns: she/her

Office:

900 Mitch Daniels Blvd.

Curriculum Vitae Back to Directory

Jiyun Kang

Associate Professor, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management


Areas of Expertise

  • Consumer Science: Consumer Behavior, Experience, and Well-Being
  • Fashion Management, Luxury Management, Retail Management
  • Brand Management, Brand-Consumer Communication, Crisis and Resilience
  • Sustainable Consumption, Corporate Social Responsibility (CSR, ESG, SDG)
  • Innovation, AI, Digital Tech for New Consumer Experience
  • Data Analytics, Modeling, Quantitative Research Methods

HHS Signature Research Area(s)

  • Sustainable Organizations and Thriving Communities

Education

  • PhD, Human Ecology, 2010, Louisiana State University
  • MS, Business/Marketing, 2005, Seoul National University
  • BA, English Language and Literature, 2002, Korea University