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Phone: 765-494-8306


320 Matthews Hall

Curriculum Vitae Back to Directory

Rodney Runyan

Professor, Associate Head, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Areas of Expertise

  • Retailing; Small Business Entrepreneurship; Rural Retailing; Leadership Development; Strategic Planning

HHS Signature Research Area(s)

  • Sustainable Organizations and Thriving Communities


Rodney Runyan is a Professor of Retailing and Associate Department Head. Prior to Purdue University, he served as Dean of the College of Health Sciences at Sam Houston State University from 2018-2021, and Director of the School of Family and Consumer Sciences at Texas State University from 2012-2018. Previously he held faculty positions at the University of Tennessee- Knoxville, the University of South Carolina, and the University of Wisconsin-Stevens Point. From 2013-2016 Runyan was visiting professor of Marketing at Lancaster University Management School in the United Kingdom. He spent 16 years in industry prior to entering into academia.

His research appears in the Journal of Retailing, Entrepreneurship Theory & Practice, Journal of Marketing Management, Journal of Business Research, International Journal of Retail & Distribution Management, and Journal of Small Business Management. He has conducted or collaborated on research in China, Chile, Russia, Korea, England and Japan. He serves on several editorial boards, and served as President of the American Collegiate Retailing Association, and the Council for Administrators of Family and Consumer Science.


  • PhD, 2005, Michigan State University; MS, 1993 Michigan State University; BA, 1988, Western Michigan University

Social Media Accounts

Diversity, Equity and Inclusion

  • Leadership in Faculty Diversity Initiatives: 2012-present

Current Courses

  • CSR100 - Introduction to Consumer Sciences
  • CSR309 - Leadership Strategies

Selected Publications

  • 2019 Rodney C. Runyan and Jeffrey G. Covin, “Small business orientation: A construct proposal,” Entrepreneurship Theory & Practice, 43, 529-552.
  • 2018 Robert P. Jones, Kerri Camp, and Rodney C. Runyan, “Exploring the impact of shopper ethnicity through the path-to-purchase framework,” Journal of Retailing and Consumer Services, 45, 152-162.
  • 2017 Seth Ketron, Rodney Runyan, and M. Theodore Farris II, “Prominent retailing authors and institutions: 2009-2015,” International Journal of Retail & Distribution Management, 45 (2), 177-194.
  • 2016 Carol Finnegan, Rodney C. Runyan, Tracey Gonzalez-Padron, and Jonghan Hyun, “Methodological rigor in retailing research: Assessment and guidelines,” International Journal of Management Reviews, 18 (1), 51-68.