Service and Innovation Symposium

Thursday, Oct. 16, 2025
4 p.m. – 5 p.m.
Marriott Hall, John Purdue Room

Join us for the Purdue HTM Service and Experience Innovations Symposium featuring J. Bruce Tracey, Kenneth and Marjorie Blanchard Professor of Human Resource Management at Cornell University’s Nolan School of Hotel Administration. Tracey will present “Theory or Contingency – The Case of Hospitality Research,” exploring how scholars have applied theory to understand hospitality phenomena and the emerging shifts that may shape the future of research in this field. His work examines HR effectiveness in service- and labor-intensive settings, with publications in leading journals and citations in major outlets such as The New York Times, Forbes and USA Today. With research partnerships that include Four Seasons, Hilton and Marriott, Tracey brings a global perspective to advancing hospitality management. Don’t miss this opportunity to gain insights from one of the industry’s most respected thought leaders.

Please register by October 13, 2025.