Gurpreet Kour

Graduate Degree

PhD

Education

• FPM -MICA ,2014-17
• Junior Research Fellowship (JRF) in Management ,India ,2011
• MBA,2008-10
• BSc (Life Sciences), 2004-08

Graduate Major or Research Training Area

Destination Branding, Sustainable Tourism, Marketing Communication and Social Entrepreneurship

Graduate Advisor

Dr. Jonathan Day

Selected Publications

•  Shah, D., Webster, E., & Kour, G. (2023). Consuming for content? Understanding social media-centric consumption. Journal of Business Research, 155, 113408
• Kour, Gurpreet, and Bhavika Chhabria. "Understanding platform strategies for consumer stickiness on OTT platforms." Journal of Indian Business Research ahead-of-print (2022).
•  Kour, G., & Joshi, P. (2020). Understanding sustainability and competitiveness in the Indian air cooler industry: a case of Symphony. International Journal of Business Innovation and Research, 23(1), 87-102
•  Kour, G. (2016). Digital Detoxification: A Content Analysis of User-Generated Videos Uploaded on YouTube by Facebook Quitters. Journal of Media Watch, 7(1), 75-83
•  Vasavada-Oza, F., & Kour, G (2016). Heritage Tourism: How Advertising is branding the intangibles? Journal of Heritage Management,1(1),1-13