Hwijin Baldick headshot photo

Pronouns: she/her

Phone: 765-490-8566


Marriott Hall
900 W State St

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Hwijin Baldick

Graduate Student

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Graduate Degree



  • MS, 2018, Purdue University

Graduate Major or Research Training Area

Consumer Behavior, Service Marketing, Service Management, Strategic Management

Graduate Advisor

SooCheong (Shawn) Jang

Selected Publications

  • Baldick, H. J., & Jang, S. S. (2020). Spending the night with strangers while traveling? Examining the antecedents of shared room booking through Airbnb. International Journal of Contemporary Hospitality Management.