Jiyun Kang headshot photo

Pronouns: she/her


900 Mitch Daniels Blvd.

Curriculum Vitae Back to Directory

Jiyun Kang

Associate Professor, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Areas of Expertise

  • Consumer Science: Consumer Behavior, Experience, and Well-Being
  • Consumers in Global Markets (e.g. retail markets; experience markets, etc.)
  • Sustainable Consumption; Corporate Social Responsibility (CSR, ESG, SDG)
  • Innovation, AI, Digital Tech for New Consumer Experience
  • Brand-Consumer Communication; Brand Management; Crisis and Resilience
  • Data Analytics, Modeling, Quantitative Research Methods

HHS Signature Research Area(s)

  • Sustainable Organizations and Thriving Communities


  • PhD, Human Ecology, 2010, Louisiana State University
  • MS, Business/Marketing, 2005, Seoul National University
  • BA, English Language and Literature, 2002, Korea University