Pronouns: she/her
Email: jiyunkang@purdue.edu
Office:
900 Mitch Daniels Blvd.
Jiyun Kang
Associate Professor, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management
Areas of Expertise
- Consumer Science: Consumer Behavior, Experience, and Well-Being
- Fashion Management, Luxury Management, Retail Management
- Brand Management, Brand-Consumer Communication, Crisis and Resilience
- Sustainable Consumption, Corporate Social Responsibility (CSR, ESG, SDG)
- Innovation, AI, Digital Tech for New Consumer Experience
- Data Analytics, Modeling, Quantitative Research Methods
HHS Signature Research Area(s)
- Sustainable Organizations and Thriving Communities
Education
- PhD, Human Ecology, 2010, Louisiana State University
- MS, Business/Marketing, 2005, Seoul National University
- BA, English Language and Literature, 2002, Korea University