Jonathon Day headshot photo

Pronouns: he/him

Phone: 765-496-2084


Marriott Hall Room 206E
900 W State St
West Lafayette, IN

Curriculum Vitae Selected Publications Back to Directory

Jonathon Day

Associate Professor, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Doctoral Program Director

Areas of Expertise

  • Sustainable Development through Tourism, Destination Management, Destination Branding, Consumer Behavior

HHS Signature Research Area(s)

  • Sustainable Organizations and Thriving Communities


Dr. Jonathon Day, an internationally recognized sustainable tourism expert and an Associate Professor in Purdue’s White Lodging – J.W. Marriott, Jr School of Hospitality and Tourism Management, has over 30 years of experience in tourism management. Jonathon is the coauthor of The Tourism System 8th edition, and author of “Introduction to Sustainable Tourism and Responsible Travel”, as well as over 35 peer-reviewed. He was recognized by the International Hospitality Institute as one of the Global 25 most influential educators in hospitality and the Global Top 30 Champions of Environmental Sustainability in Hospitality and Tourism for 2021.

He currently chairs the Travel Care Code Initiative (, a network of academic and marketing organizations promoting responsible travel.  Dr. Days’ research and engagement activities include projects in Nepal, Colombia, Uzbekistan, as well as the United States, and Australia. Jonathon’s work is focused on sustainable tourism and responsible travel. His work focuses on how tourism can be used to not only enrich travelers but improve the quality of life in destination communities.


  • PhD, 2006, James Cook University
  • MBA, 1997, UCLA, Anderson Graduate School of Management
  • B.Bus-Management, 1989, Queensland University of Technology

Social Media Accounts

Current Courses

  • HTM37000 - Sustainable Tourism
  • HTM531 - Marketing 2

Selected Grants

  • Primary Investigator, Sustainable Development through tourism in Rural Destination Communities. Hatch Grant 2021-2026
  • Primary Investigator, MOOC for the Development of Ecotourism in Uzbekistan, Central Asia University Partnership Program Period 2020-2021
  • Co-Investigator, Colombia - Orinoquia : Development of Sustainable Tourism in the Orinoquia Region of Colombia, Jess Lowenberg-DeBoer (PI) Period 2016-1716-2017

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