Marriott Executive in the Classroom Series: Christine Latour, Solotech Inc.

Christine Latour

Solotech Inc.
Vice-President, Marketing and Communications and E-Commerce


October 20, 2022
10:30 a.m.-11:30 a.m.
Mathematical Sciences Building (MATH) 175

Christine Latour

Christine Latour has been developing and leading the Marketing function at Solotech since January 2018. She first joined as Director of Marketing and Communications, then became Vice-President, Marketing and Communications in 2019. She was then appointed Vice-President, Marketing, Communications and E-Commerce in April 2020.

Ms. Latour has worked in business development and communications for almost 15 years in Quebec and the United States. In the past, she taught French as a second language and conversational English. She then became Director of Sales and Marketing at the Atlanta Zoo, followed by Director of Marketing, Public Relations and Strategy at Quebec’s leading brokerage and insurance firm, Lussier Dale Parizeau. She has also overseen the development of a flourishing regional employment assistance and labour migration organization. In 2012, Les Affaires newspaper awarded her the title of Creator of the Future, as a “Top 25 Emerging Leader in Quebec” under 40.

Christine Latour holds a bachelor’s degree in Business Administration from HEC Montréal and a master’s degree in Tourism Management, e-marketing profile, from Purdue University in Indiana in the United States.

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