Tongxiao (Catherine) Zhang headshot photo

Phone: 765-496-2066


Matthews Hall, Room 302D
812 Mitch Daniels Blvd.
West Lafayette, Indiana 47907

Curriculum Vitae Back to Directory

Tongxiao (Catherine) Zhang

Senior Lecturer

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management


Dr. Zhang has devoted most of her career to teaching.  She taught marketing courses at Unviersity of Kentucky for seven years before joining the Department of Consumer Science and Retailing (CSR).  In the past ten years with Purdue, she has mainly taught courses in retail management and sales.

Her research interests include consumer online shopping behavior, adoption of technologies and the impact of national culture on consumer behavior.

She received her master degree in retail management from Department of CSR, Purdue University and Ph.D. in Management of Information Systems from the Smith School of Business, University of Maryland.



  • PhD in Management of Information Systems, R. H. Smith School of Business, University of Maryland at College Park; MS in Retail Management, Purdue University

Areas of Expertise

  • Research: consumer shopping behavior; Teaching: marketing, sales and retail management

Selected Honors/Awards

  • Purdue University - Purdue University