To advance discovery across hospitality and service industry management, tourism development and operations and consumer behavior, the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM) carries out a wide range of applied research projects across five main themes.
Our centers and labs support research leadership in the hospitality and tourism industries as well as collaborative opportunities to improve the lives of people across the state of Indiana and around the world.
Arthur Avery Foodservice Research Laboratory
The Arthur Avery Foodservice Research Laboratory explores solutions to management problems through research in production and customer service facility design, the development and improvement of food service production equipment and the development of new or improved food products.
Center for the Study of Lodging Operations
The Center for the Study of Lodging Operations provides information related to lodging operations in all venues — including hotels, timeshares, resorts, casinos, cruise ships, assisted living properties and bed and breakfasts. Research topics include HR management, service quality management, customer relationship management, training technologies, lodging franchise systems, operations management, lodging firms’ financial management and lodging product design.
Center for Hospitality and Retail Industries Business Analytics (CHRIBA)
The Center for Hospitality and Retail Industries Business Analytics brings together academic researchers and industry practitioners to advance data-driven decision-making and actionable business insights for hospitality and retail industries. Focus areas include business development strategies, revenue management and pricing, customer needs identification, supply chain analytics and marketing analytics.
Purdue Tourism and Hospitality Research Center (PTHRC)
The Purdue Tourism and Hospitality Research Center aspires to improve the well-being of communities and individuals through tourism and hospitality experiences. Faculty and students engage in innovative studies that are critical to destination communities and hospitality organizations, both globally and locally.
Sustainable Tourism and Responsible Travel Lab (STARTlab)
As a specialty affiliate of the Purdue Tourism and Hospitality Research Center, the Sustainable Tourism and Responsible Travel Lab provides research, insights and support for sustainable tourism programs.
Visitor Harassment Research Unit (VRHU)
The Visitor Harassment Research Unit is a research cluster dedicated to understanding and finding effective solutions to the problem of tourist harassment around the world.