Purdue’s healthcare management graduate certificates all consist of three fully online courses, with each certificate worth nine credits.
Healthcare leadership graduate certificate courses
- The Business of Healthcare
This course is designed to help you keep pace with the rapidly changing world of health and healthcare. In the course, you will explore the drivers of value creation, valuation approaches, and differences in capital structures between nonprofit and for-profit healthcare providers; examine horizontal consolidation and integrations among nonprofit and for-profit providers (mergers and acquisitions, joint ventures, etc.) and vertical consolidation and integrations between providers and payers; and learn about the ethos of healthcare, disruptive innovation and emotional intelligence.
- Organizational Behavior and Management in Healthcare
This course focuses on the full spectrum of human capital management concepts, including talent acquisition and retention, employee motivation, change management and organizational culture. Emphasis is placed on performance management, total rewards, learning and development, HR analytics, principal leadership, healthcare social responsibility, and anticipating the future of human resources. This course explores contemporary workforce issues and skills development in organizational design, performance measurement, teamwork, conflict resolution, leadership, matrix organization and change management.
- Strategic Planning and Marketing for Healthcare
This course focuses on the entire healthcare enterprise — the industry and competitive environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. This course will investigate the role of strategy in organizational success and explore how and why some organizations consistently outperform others. Topics include: needs evaluation of key customer groups, health consumer behavior, market segmentation and targeting, clinical staff needs and relations, service demand forecasting, new product development, product pricing and distribution, advertising and public relations, analysis of collaborative and competitive environments, community health needs assessments and strategy formulation. The course also explores potential conflicts between an organization’s business objectives and its participation with competitors in collaborative community benefit programs. Emphasis is placed on experiential learning methodologies for developing health services’ strategic plans and the exploration of topics key to successful strategic positioning, business development and marketing in the management of healthcare services.
Healthcare operations graduate certificate courses
- Financial Management of Healthcare Systems
This course builds on financial management with an emphasis in healthcare organizations, healthcare payment systems, financing and investment decisions, and financial planning, analysis and control. In the course, you will use a variety of analytical procedures to assess the financial condition and performance of healthcare organizations. Topics include: third-party payer systems; time value of money; financial risk management and required return; debt, equity and lease financing; cost of capital and capital structure; capital budgeting and risk analysis; financial condition analysis and forecasting; working capital management; capitation; risk sharing; pay for performance; sources of financing; the important role played by real estate investment trusts and entities; and consumer-directed health plans.
- Healthcare Accounting and Reimbursement
This course focuses on financial statements to evaluate the performance of an organization and assess its financial position. Budgets based on forecasts take the form of projected statements and serve as an important managerial tool for planning and control purposes. This course is an introduction to accounting, budgeting and financial reporting techniques commonly used in the healthcare and not-for-profit environment. Emphasis is placed on enabling you to become comfortable with financial analysis, budgets and commonly used financial terminology so you can effectively address financial matters you will encounter in leadership roles in healthcare and not-for-profit organizations.
- Managing Complex Healthcare Operations
This course focuses on the familiarization of production processes, service systems and quantitative analysis of problems arising in the management of operations. You will consider key performance measures of operations (productivity, flexibility, quality and response time) as well as important concepts in the planning, design, control and improvement of processes in healthcare contexts along these dimensions. For this course, you will also learn ways to conduct operations management through data analytics. This course will also look at the back-of-house operations, including logistics, precision medicine, telemedicine, genomics and the changing landscape.
Healthcare quality improvement graduate certificate courses
- Information Powered Patient Care in the 21st Century
Participants identify and exploit the leverage available from information technology in improving patient care. Upon completion of this course, students will be able to recognize the issues that led to the current state of health information technology (HIT) and the barriers that need to be overcome for HIT to be a positive agent for change in healthcare. Students will also apply the knowledge they have gained to provide strategic vision and leadership regarding implementing HIT to address a critical challenge. Concepts surrounding electronic records and policy will also be convered, including of Health Level Seven (HL7), Systemized Nomenclature of Medicine (SNOMED), and Nationally Determined Contributions (NDC).
- Transforming the Quality and Delivery of Healthcare
Effective healthcare leaders who understand quality-improvement tools and methods must be at the heart of every healthcare organization to support agile changes. Whether it is the quality of clinical care and patient safety, driving out waste and excessive cost, or striving to deliver the most cost-effective care possible, quality improvement must be part of the skill set of every healthcare leader. From the principles of W. Edwards Demingʼs statistical process control to the six sigma and Toyota-style production models, quality improvement is and will continue to be the yardstick by which outstanding healthcare organizations are measured. You will complete your Institute for Healthcare Improvement (IHI) Open School Certificate as part of this course.
- Data-Driven Decision-Making in Healthcare
The primary goal of this course is to enhance your ability to conduct, supervise and review health-related programs, procedures and product research based on fundamental concepts and pragmatic applications of epidemiology, biostatistics, decision analysis and economics. Emphasis is placed on the critical review of professional reading as a method to enhance your ability to process conflicting study results and correctly appraise printed and electronic information. Upon completion of the course, you will be prepared to supervise and collaboratively undertake various economic evaluations of technology, case mix, service lines, loss leaders and community benefits when confronted with the real-world constraints of time, data and budget.
Program Quick Facts
Two semesters (9 credits)
$6,750 (in-state), $7,650 (out-of-state)
Department of Public Health
Master of Health Administration