Consumer Science Graduate Program
White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management
View SchoolThe consumer science graduate program offers world-class postgraduate programs for industry professionals seeking to move ahead in their careers and aspiring academics seeking to gain the knowledge and skills to be researchers and teachers.
PhD Program
The PhD program is designed to be one of the strongest research-based programs in the world. The program — which includes a strong element of statistics and research design — prepares you for careers at major research universities or research-based agencies. Upon graduation, you are expected to have a curriculum vitae that includes instructional knowledge, publishing experience in research journals, and a record of presentations to industry and research societies.
Potential Careers
- Academics/Professors
- Research Analysts
- Policy Analysts
- Financial Analysts
- Consultants
Program Highlights
- The school’s research centers allow cooperative research across individual projects, leading to strong contributions in the industry.
- You will have numerous opportunities to work one-on-one with faculty developing, conducting and analyzing research that deals with real problems in consumer science.
Master of Science Program
The Master of Science program enhances students’ expertise in consumer science by providing a comprehensive, interdisciplinary education that prepares them for success in various organizations and professional roles, including but not limited to customer service, sales, retailing, financial planning, consulting, and other customer-focused sectors. With both thesis and non-thesis tracks, the residential program sharpens students’ understanding of dynamic consumer behaviors, equipping them with the ability to conduct research, analyze data, and apply consumer science principles to real-world challenges. Through this program, students gain the knowledge and tools necessary to excel in managing customer relationships and navigating the complexities of consumer-driven industries.
Program Highlights
- Small classes are designed to maximize learning and engagement with world-class faculty.
- Both thesis and non-thesis tracks are available.
- Integrated curriculum consisting of key competencies for consumer science while covering a wide range of applications to various types of organizations.
- Immersive coursework in issues requiring integration, insight and critical thinking encourage the illumination and creation of new knowledge.
Program Quick Facts
Degree Type:
Master’s, Doctoral
Program Length:
Master’s: 2 years
PhD: 3-4 years
Location:
West Lafayette, IN
Department/School:
White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management
Graduate Student Handbook
DownloadGraduate Research
In the consumer science master’s and doctoral programs, you’ll gain significant exposure to research, working directly with the school’s faculty to explore important issues across consumer science, from retail innovation and consumer experience to financial behavior.
Research Opportunities
- Branding and consumer experience
- Consumer financial behavior
- Machine learning and data analysis in consumer research
- Financial risk tolerance and behavioral finance
- Retail innovation and shopping behavior
Research Areas
- Consumer behavior and individual well-being
- Sustainability and innovation
- Branding and experience design
Research Facilities
Faculty by Research Area
Consumer Behavior and Individual Well-Being
Hospitality and Service Management
Tourism Management and Community Development
Sustainability and Innovation
Branding and Experience Design
Application Procedure for Residential Programs
Thank you for your interest in our top-ranked graduate programs. Before you continue with the electronic application for admission, please familiarize yourself with the minimum requirements for admission to the graduate residential programs in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management. It is important to recognize that although satisfaction with these basic requirements does not guarantee graduate admission, failure to satisfy these requirements may lead to automatic denial of admission.
Starting the Application
Required Application Materials
These are documents that are required to support a successful application. Supporting documents should be uploaded to the electronic application or mailed directly to the graduate program. See the sections below for more details. Supporting documents include the following unless otherwise noted:
The admission committee is looking for transcripts with a GPA of a 3.0 on a 4.0 scale or equivalent. Prospective PhD students need a transcript that shows completion of a master’s degree completion. You can upload offical copies directly to the application portal. An official transcript bears the original signature of the registrar and/or the original seal of the issuing institution. If transcripts are not in English, an English translation will need to accompany the transcript.the transcript.
You must provide physcial copies of the official transcripts and/or academic records if you are admitted and choose to enroll. Official documents should be submitted to:
Office of Graduate Admissions
Purdue University Graduate School
155 South Grant Street, YONG 170
West Lafayette, IN 47907
- GRE Test OR GMAT Test (optional)
Due to COVID-19 constraints, the GRE/GMAT is optional. The admissions committee values these tests and highly recommends applicants take and send their scores as part of their application package for a holistic review.
We encourage inclusion of Official GRE (Graduate Record Examination) OR GMAT (Graduate Management Admission Test) report of scores taken within the last five years. Applicants may submit results from either the GRE or GMAT, but most students use the GRE.
GRE (minimum) | verbal and quantitative score of 290 or higher (each: minimum of 145) | code 1631. For information and test dates visit www.gre.org.
GMAT (minimum) | total score of 550 (verbal and quantitative sections) | code 1RZ-NJ-46. For more information visit www.mba.com.
- English Proficiency (a requirement for International Students)
International applicants whose native language is not English are required to provide proof of English proficiency for admission to all degree graduate programs.
TOEFL iBT (minimum) | Writing 18, Speaking 18, Listening 14, Reading 19 | Total 80 | code 1631. For further information, visit www.toefl.org.
TOEFL Essentials (minimum) | Writing 8, Speaking 8, Listening 8, Reading 8 | Total 8 | code 1631. For further information, visit www.toefl.org.
IELTS (minimum) | Writing 6, Speaking 6, Listening 6, Reading 6.5 | Overall brand score of 6.5. For more information, visit www.ielts.org.
HTM requires three letters of recommendation: two from academia and one from an employer.
When you create an online application to the Purdue Graduate School, you will be asked to input the names and emails of your recommender. Once you click “Send to Recommender,” your recommendation providers will receive an email with instructions on submitting their recommendation online. The Purdue University Graduate School strongly encourages you to provide an email address affiliated with an academic institution, professional organization or employer. If there is not an affiliated email, please be sure to inform the individual writing your letter that they must be on business letterhead to assure they are valid. Once the online recommendation is submitted the graduate program to which you applied will have access to view your online recommendation.
- Current Resume
HTM’s application review committee is looking for a minimum of one year of work experience in a related area or two completed internships (internships must total six months or more).
Assistantships that HTM offers are typically determined based on past work experiences and career goals outlined in the resume. Preference will be given to admitted applicants with related work experience that meet the needs of HTM.
The application portal will ask for a diversity letter. In this document you should describe your leadership; work experience; service experience; or other significant involvement with racial, ethnic, socio-economic or educational communities that have traditionally been underrepresented in higher education. You should then describe how these experiences would promote a diversity of views, experiences and ideas in the pursuit of research, scholarship and creative excellence. You should feel free to discuss your own personal experiences in the essay.
A statement of approximately 500 words is encouraged that explains your interest in undertaking or continuing graduate study; your reasons for wanting to study at Purdue; and your professional plans, career goals and research interests. You also may explain any special circumstances applicable to your background and elaborate on your special abilities, awards, achievements, scholarly publications and/or professional history.
A $60 application fee applies for domestic students, and a $75 application fee applies for international students.
Hugo (Chun-Hung) Tang | Doctoral Program Director
For questions regarding the hospitality and tourism management graduate program, please contact tang14@purdue.edu.
View ProfileAlei Fan | Masters Program Director
For questions regarding the hospitality and tourism management master’s graduate program, please contact htm@purdue.edu.
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